Columbia University Senior Writer, Editor, and Content Manager in New York, New York

Job TitleSenior Writer, Editor, and Content Manager

Job Code Title

Job Requisition Number 096103

Department 4602- SPS School of Professional Studies

Location Morningside

Job Type Officer Full-Time Regular

Bargaining Unit

If temporary, indicate duration

Hours Per Week 35

Job Family General Administration

Salary Grade 12

Salary Range Commensurate with experience

Advertised Summary Job Description Supervised by the the Director of PR within the External Affairs team, the Senior Writer, Editor and Content Manager ('SW') supervises and contributes to strategic content development and content marketing for SPS across web, print, digital, advertising, social, video and email channels. The SW coordinates with leadership from the School's external affairs, student affairs, Dean's Office, and academic programs departments to develop, align, and ensure consistency in messaging, while managing a team of content specialists.

As a lead content creator across SPS, the SW participates in key projects contributing to goal attainment for strategic, tactical, and operational efforts such as marketing, advertising, and communications campaigns, as well as academic programming. The SW creates and assigns content projects that promote the identity, mission and goals of the School of Professional Studies, while articulating the core value propositions of the school's unique, complex, and evolving programs and initiatives. The SW also leverages website expertise to propose and execute strategies that showcase program content in innovative ways. Target audiences include prospective students, current students, alumni, advisory boards, the University, and external audiences such as corporations, nonprofits, and government agencies that are in alignment with career trajectories for SPS students and alumni.

Core to the SW's responsibilities is acting as lead content liaison with academic directors for content creation across traditional and new modalities. The SW develops and maintains an in-depth understanding of the various academic programs and initiatives across SPS as well as other Columbia schools. The growing set of SPS offerings including cross-disciplinary MS Degrees, Post-baccalaureate Studies, Pre-Graduate Certificate Programs, High School Programs, and the American Language Programs.

Minimum Qualifications for Grade

Applicant MUST meet these minimum qualifications to be considered an applicant - Bachelor's Degree or combination of experience and education required.

  • 3 years of related experience

Additional Position-Specific Minimum Qualifications

Applicant MUST meet these minimum qualifications to be considered an applicant - This role requires an individual who combines the skills of a seasoned writer and editor with the organization and tactical execution of an experienced project manager to create the most effective, targeted content and deliver it with power and elegance

  • Ability to produce stellar and effective written materials in a variety of formats

  • Experience working with a web content management system (Drupal preferred) or equivalent digital publishing experience

  • Demonstrated talent for high-caliber creative concept development and persuasive writing, especially in new media and social media messaging

  • Intellectual curiosity, sound problem-solving and decision-making abilities, and strength in creative and innovative thinking.

  • Exceptional attention to detail, precision and accuracy in tasks, strong organization and time management skills, and the ability to perform non-routine work with changing priorities and aggressive deadlines

  • Experience writing and editing press releases, feature stories, reports and correspondence, copy for online and print publications, and content for event promotion

  • Well-versed in AP, Chicago, and MLA styles

  • Adept at frequently switching writing styles, e.g., can work in PR, advertising, and promotional/persuasive writing to non-biased, academic writing, in order to balance workload across varying projects and stakeholder groups

  • Extremely organized, motivated, with the ability to function successfully independently as well as in teams in a highly-matrixed environment, receiving direction from and providing support to multiple sources

  • Demonstrated ability in project management, handling multiple projects simultaneously

  • Experience in managing and collaborating with other writers on a creative team from concept to completion of projects and initiatives

  • Portfolio/writing samples demonstrating content development and editing expertise

Special Instructions

Preferred Qualifications - Bachelor's degree with an emphasis on communications, and/or journalism

  • Experience working with faculty and administrators at a major research university

  • Experience utilizing collaborative project management and customer service software such as Basecamp and Zendesk

  • Experience with Drupal CMS

  • Basic HTML skills

  • Experience working with vendors, consultants, and agencies that serve in partnership and support roles to extend and/or accelerate internal resources and capabilities

Essential Functions CHARACTERISTIC DUTIES AND RESPONSIBILITIES:

  1. Serve as lead writer and editor for original and existing content creation for a wide variety of mediums including marketing, advertising, programming and communications. These mediums include brochures, magazine and newspaper ads, direct mailings, banner ads, internal reports, strategic plans, the SPS website, microsites, press releases, and email messages to prospects, students, and alumni.

  2. Help establish and manage the strategic content calendar that spans across strategic marketing and recruitment plans as well as internal and external content to support knowledge sharing with prospects, students, faculty, and other key stakeholders and audiences.

  3. Ensure that content aligns with SPS goals, communicates the desired message to the intended audience, and adheres to school identity standards, style guides, and legal and compliance guidelines.

  4. Lead collaborative projects to craft communications plans showcasing each program's strengths, outcomes, strategic advantages, and student and alumni feedback, engaging qualified prospects on topics that speak to their needs and interests for academic program pursuits.

  5. Proactively manage and develop processes for recurring projects that require the gathering and regular updating of content, such as course listings, program testimonials, success stories, recent program news.

  6. Develop and maintain expertise in website capabilities, site hierarchy and content elements.

  7. Manage website updates and contribute to website maintenance and redesign projects through crafting new and revising existing web content in consideration of SEO best practices, integrating keyword content while maintaining an appropriate and consistent style, tone, and focus that is in alignment with school identity, mission, and goals.

  8. Contribute to creating and editing content directed at constituent groups including internal communication to the University, SPS current students and alumni, advisory boards, and external audiences in employment sectors relevant to SPS students and alumni, ensuring promotion of clear, consistent, and unified messaging reflecting SPS's strategic vision.

  9. Review market and institutional research, economic data, trend information and other relevant material to inform and influence rich content and messages.

  10. Manage multiple writing projects simultaneously by establishing goals, coordinating with cross-functional team members and support staff, synthesizing diverse perspectives in a highly collaborative environment, and guiding deliverables to completion, sometimes in an aggressive timeframe.

  11. Performs other duties as assigned or requested.

Additional Essential Functions (Limit to 3950 characters.)

Special Indications

This position works with:

HIPAA Compliance training required No Response

Participation in Medical Surveillance required No Response

What type of posting? Is this a waiver request? Standard Posting

Requisition Open Date 12-20-2018

Requisition Close Date Open Until Filled

Quick Link jobs.columbia.edu/applicants/Central?quickFind=173760

EEO Statement Columbia University is an Equal Opportunity/Affirmative Action employer.

Local Hiring Columbia University is committed to the hiring of qualified local residents.

This organization is a federal contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA). The final rules now require contractors and subcontractors to invite applicants to self-identify as protected veterans or individuals with disabilities.

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