Job Information
Publicis Groupe Senior Vice President, Analytics in New York, New York
Company Description
About Zenith:
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Job Description
Zenith is looking for a SVP of Analytics to join two new account teams, following some recent new business wins. The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics strategy across all of lines of business.
Responsibilities:
Contribute intellectual capital with regard to measurement, analytics, research and insights
Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
Actively participate and contribute to new business and existing client business development
Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence
Qualifications
Minimum 15 years of experience, with minimum of 5 years of agency experience
Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
Digital attribution experience (VisualIQ, Convertro, etc.)
Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
Excellent communication and storytelling skills
Additional Information
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $167,500 - $235,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/8/2024.
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