Job ID 12401 Location Case Main Campus Full/Part Time Full-Time Regular/Temporary Regular Job Description POSITION OBJECTIVE The Associate Director of Recruitment and Strategic Initiatives is primarily responsible for project management and coordinating resources to ensure the delivery of multichannel state-of-the-art strategic communications campaigns to prospective first-year and transfer students, parents/families, counselors, teachers and alumni that are brand compliant and drive behaviors that lead to the achievement of enrollment and retention goals and position Enrollment Management at Case Western Reserve University as THE preeminent enrollment operation amongst the top 40 national universities and top 40 national liberal arts colleges in the minds of all constituencies. These multichannel campaigns are multi-year, high volume, time sensitive and highly visible locally, nationally and internationally. ESSENTIAL FUNCTIONS Research, write and execute multichannel marketing messages aimed at driving behaviors that lead to the achievement of enrollment and retention goals. Maintain brand compliance specific to policies established by University Marketing and Communication and more generally within the spirit of good brand stewardship. Messages include development of print materials and direct mail, web content, email messaging, social media content or other methods. Facilitate the communication between Case Western Reserve University and outside vendors in support of this objective as assigned. (30%) Develop and manage multichannel campaigns to meet the university's goals of enrolling a cohort each fall and spring, significantly increasing transfer recruitment, application numbers and enrolled students each semester. (20%) Identify and research university initiatives, faculty research and students' experiences that illustrate compelling reasons for prospective students to apply and enroll at Case Western Reserve University. Establish and maintain relationships with deans, faculty, students, parents, administrators, alumni and other appropriate subjects for development of recruiting materials. (15%) Manage the day-to-day activities of the marketing manager and the assistant director of digital marketing to ensure coordinated and timely delivery of work products. Hire and supervise marketing interns who are responsible for generating content ideas, as well as providing early drafts of multichannel messaging. (15%) Coordinate resources and manage projects related to our student search and application campaign vendor, assisting to hold them accountable for meeting the terms of the contract. This activity is the foundation upon which all recruitment activities are built and is a contract currently valued at approximately $1.5 million per year. Look for new opportunities within existing relationship to extend effectiveness. (10%) Maintain expert knowledge and understanding of the most state-of-the-art practices and trends in marketing and communication. Evaluate the effectiveness of Enrollment Management marketing efforts and provide analysis and recommendations for improvement to the Director and Enrollment Management senior leadership. Serve as a member of the enrollment management planning team that meets regularly and sets and carries out the agenda for enrollment management. (10%) NONESSENTIAL FUNCTIONS Assist the office of Undergraduate Admission and the university office of Financial Aid in recruitment activities, as necessary, including conducting interviews, visiting high schools, attending college fairs and participating in on-campus programs. ( Perform other duties as assigned. ( CONTACTS Department: Regular contact with all staff, especially with senior leadership including the vice president and all directors within Enrollment Management to maintain workflow. University: Contact with faculty memb